Live blogging from Lifework2.0
Throughout the day keep checking back as I’ll be posting highlights from LifeWork2.0
“Blogs give voices to regular people and faces to big corporations”
“The companies that will succeed in the next three to five years are those that embrace the power of Web2.0″
“Make your corporate site(s) a blog! (Refer to this site and www.pixelspreach.com for examples) The static website doesn’t get it. You’ll end up lagging behind if you don’t”
TOP 10 REASONS TO BLOG:
10. Because it’s fun. You have the opportunity to write to your passion. By blogging, I’m staying part of the conversation and being heard. Business today must be a conversation, not a monologue.
9. It opens new markets. The blogosphere is a powerful global marketing tool. It opens the young market (IMPORTANT!) For the 20somethings, trust comes from online exposure: it’s how they build trust.
8. It builds your network. Power comes not from your roledex, but from how many people link to you. Email is the new currency. Everyone needs to link to each other. Links are power and email addresses are currency.
7. Is it very inexpensive. Like writing emails, press releases, books, blogs are cost effective. Time spent into blog yields high return. Lets customers join conversations. Blog powered websites will phases out the lonely static, corporate website. Blog content changes constantly and it’s always being searched by Google and creates traffic.
6. It makes you famous. Blogs raise your visibility. Anything you write can and will be read by anyone in the world.
5. Because you’re in control. You’re able to make changes instantly on your own time for free! No middleman to deal with. Have it your way on your time. Regulate your hours; it’s always there.
4. Because it’s easy. Simple training, anyone can blog. Templates are available. How much is your time worth. Blogging is getting easier by the day. A new company: Kontain.com makes it WAY easy.
3. Helps you communicate with your customers. Blogs help you understand and interact with current market. Companies that maintain blogs are less likely to loose contact: shows they care and they are listening. Once people are interested in you they’re interested in helping you out: may not have money, but they have ideas. Customers become working partners. They’re free employees!
2. Because Google loves blogs. When you type in a term, Google puts the site with the most links pointing toward it at the top of the organic list. You want to be number one organically. Viewers trust someone that’s number one and not paying to be at the top. That means that bloggers are very powerful and influential. Online is where reputations are made now. Google is not a search engine; instead it’s a reputation management system.
1. You want to make money. Blogs help you sell products and services. Some bloggers have become bigger brands then the company that sells them. Their blogs are bigger than the company’s websites. Trust is now built more effectively online than offline. Start blogging today and become part of the conversation.
…more to follow.
