Thursday, January 22, 2009
will it blend? featuring iphone
Here’s the lastest and greatest in a viral marketing campaign from Blendtec. A high-powered blender manufacturer.
Tom Dickson asks the famous question: “Will it blend?” and then shows that, yes, the blendtec blender will blend anything. Everything from a garden rake to the iPhone gets tested. Pretty smart, eh?
While I’m happy to see their website URL consistant with the campaign (www.willitblend.com), I’m a little dissapointed in how outdated it looks. If you want to order a blendtec blender it links you back to the corporate sales site which looks… well, corporate and doesn’t fit the marketing of Will It Blend.
Hmmm…a little disjointed and perhaps a bit out of touch with today’s ever changing market, but smart videos.
