120 is the new 140
TWITTER TIP: If you want to be retweeted, then limit your messages to 120 characters so people don’t have to reconfigure your message and abbreviate when they want to ReTweet (RT) you. It’s as simple and easy as that. Leave room.
If you REALLY want someone to RT your message, then insert a “ReTweet” link at the end. You can learn how to do that here.
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