Thursday, April 29, 2010
type hype: helvetica
It’s been said by more than one source that, “Helvetica is the most perfect font” and I have to admit that I kind of agree with them. All of them. Why? I’m not sure… it just works.
A friend of mine, fashion designer @signsealzip, was asking me the other day, “What’s the big deal about Helvetica… everyone’s saying it’s the perfect font.” My response was, “oh, but it is!”
There’s even a feature length movie about it!
What are your thoughts? Do you think Helvetica is the most perfect font? Is there something better? Gotham is making a big splash these days and has been hailed as “the next helvetica.” I’ll feature that next week. But really… why all the type-hype?
