how to promote your SM presence offline
Not sure how to tell customers at your brick-and-mortar stores that you’re also on Facebook, Twitter, and Foursquare? Take a look at these examples at the Flickr group, Signs of Social Media, a gallery of signs that point customers online.
This is a screenshot of the back cover from the latest Crate and Barrel catalog. Note the two signs of social media in the bottom right-hand corner.
It’s amazing how social media is now a part of normal, everyday life. Marketing folks call this “online/offline integration.”
It looks a bit flashy, but it’s TGIFridays in Time Square so they’re on brand.
Greeting folks as they enter Dillard’s in Cincinnati (Glenway/Western Hills)
at Coffee Emporium in downtown Cincinnati
Interesting to see how Oreo pushes people to their Facebook page to engage with the brand. Note it says TELL US vs. FOLLOW US. Subtle but important.
HT: PR Daily
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RT @tobysturgill: How to promote your Social Media presence offline http://bit.ly/blDDbn #SMO #SMM