my favorite superbowl ads
So apparently there was a football game on last night. Did anyone else see it? I was too busy watching the commercials to notice.
What I DID notice was there was definitely a lack of stellar ads this year. No more is it Bud vs Miller or Coke vs Pepsi. The majority of spots that I noticed were for the automobile industry and Doritos. Also, dogs replaced last year’s men in underwear. (If you recall last year just about every commercial had to do with guys in their boxers or briefs… this year it was all about man’s best friend. Doritos, Bud Light and Audi all used spot in their spots.)
The biggest disappointment I had was the lack of social media integration. No one invited me to “join in the conversation” on their Facebook page, or follow them on Twitter. The Ford Focus Rally was the closest thing during the pregame show… but really, no one engaged their audience outside of their 15-30 second spot. Shame, shame.
I thought the best ads came from Volkswagen and Bridgestone.
“The Force” by Volkswagen
“Black Beetle” by Volkswagen
“Carma” by Bridgestone
“Reply All” by Bridgestone
Most Controversial: Groupon
This caused a lot of chatter on Twitter last night. One group, @GlobalGiving tweeted this: “Didn’t love @Groupon‘s #superbowl ad? We have lots of ways you can help Tibet: http://bit.ly/dSFReg “. Ouch.
Most Awkward: “The Best Part” by Doritos
Poorest Choice for Spokesman: Brisk Tea & Chrysler
I understand that Eminem is from Detroit and all… but the image of Chrysler? Hmm, I dunno.
So what were your favorites. Which ones left you thinking or discussing?
