Thursday, April 29, 2010

type hype: helvetica

It’s been said by more than one source that, “Helvetica is the most perfect font” and I have to admit that I kind of agree with them. All of them. Why? I’m not sure… it just works.

A friend of mine, fashion designer @signsealzip, was asking me the other day, “What’s the big deal about Helvetica… everyone’s saying it’s the perfect font.” My response was, “oh, but it is!”

There’s even a feature length movie about it!

What are your thoughts? Do you think Helvetica is the most perfect font? Is there something better? Gotham is making a big splash these days and has been hailed as “the next helvetica.” I’ll feature that next week. But really… why all the type-hype?

Sunday, April 18, 2010

100% pure new zealand

Those of you that know me know I went to New Zealand last September. It was a trip that changed my life.

I had wanted to go for so long that when the opportunity came along, I took it. I can’t wait to go back again and maybe stay a little longer :) When you see this video you’ll understand why I fell in love and left part of my heart there.

Tuesday, April 13, 2010

the new dork

My, my how the tables have turned…

Wednesday, April 7, 2010

120 is the new 140

120 is the new 140

TWITTER TIP: If you want to be retweeted, then limit your messages to 120 characters so people don’t have to reconfigure your message and abbreviate when they want to ReTweet (RT) you. It’s as simple and easy as that. Leave room.

If you REALLY want someone to RT your message, then insert a “ReTweet” link at the end. You can learn how to do that here.

Saturday, April 3, 2010

heineken social media case study

A look at one of the best executions of Social Media, Viral Marketing and the Social Experience (…did I just coin that?)

This is incredible. I would loved to have been a part of this one.

Thursday, April 1, 2010

t-shirt wars

This video is CRAZY! I love stuff like this… so creative.

The T-Shirt War from Ibrahim Nergiz on Vimeo.

Tuesday, March 30, 2010

magazines come alive on ipad

magazines come alive on ipad

I retract my former statement of not being turned on by the upcoming iPad. I am. Very much actually.

I’ve been seeing some stellar stuff on the web these days about how it’ll engage readers even more and bring film and print together into one sexy (and I mean sexy) execution. Take the example below for… example. (#awkward)

The latest and most thoughtful mock-up I’ve seen is of an iPad magazine supercharged with video. California-based director Jesse Rosten has been ruminating about how the iPad promises literally to reorient our preconceptions about video by adding the vertical dimension to a format that has been dominated by wide-screen conventions from movie and TV. The iPad allows the traditional portrait orientation of books and magazines to merge with the landscape aspect ratios of video. At his site, Rosten muses, “With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your video to appear full screen in portrait mode? Maybe you need a long, tall video banner ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon.”

As a demonstration of how video and magazine aesthetics can merge more effectively in portrait mode, Rosten created a compelling mock-up of a Sunset magazine cover energized by video.

iPad Sunset Mag Cover Spec from Jesse Rosten on Vimeo.

There is no shortage of iPad magazine demos out in the wild now. The latest and most striking we have seen comes from digital magazine publisher Zinio and its digital-only women’s title VIVMag. (See below) This. Is. Incredible.

VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.

In fact, the VIVMag demo even comes with its own “Making of…” featurette. (See below)

VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

The possibilities are endless!! How can iPad take your business to the next level?

HT: Minonline

Monday, March 29, 2010

the butterfly circus

This is the most impressive short film I’ve seen in a long time. Everything from concept to execution; story line to soundtrack; lighting to underlying message. Watch it and see for yourself why this film was winner of the 2009 Doorpost Film Project.

Saturday, May 16, 2009

The Question Game: rules of engagment

Played mostly at restaurants while waiting for the food to come, The Question Game is a little something my friends and I play from time to time. The concept is simple: ask a general question and have it answered by your friends as well as yourself in order 1) break the ice and/or 2) get to know everyone better.

Anyone can ask a question, but everyone has to answer it. They can be as general or as detailed as you’d like.

If you’re playing on Twitter, just be sure to use the hash tag, #QuestionGame so we can all see everyone’s Q&As in one place.

That’s it! Pretty simply, huh? Now get to it and ask away!

Wednesday, January 21, 2009

How Twitter will effect blog design in 2009

How Twitter will effect blog design in 2009

In 2008, Twitter really started to hit the mainstream and bloggers began adding widgets to their sidebars to display their latest tweets.

In 2009, Twitter will become much more tightly integrated with the rest of the blog in a variety of ways – watch out for tweetbacks and tweetstats to make their debut, and tweet comments to TwitterRolls to start appearing on blogs. Here are 10 ways Twitter will impact blogs this year.

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