resume

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Skills & Abilities:

My dream is to be part of something bigger than myself & to influence culture for the greater good.

· SOCIAL MEDIA MARKETING: Capitalizing on an outgoing personality and ability to multi-task, I use Facebook, Twitter, Blogs, etc to reach and create community. I use Google Analytics and Twitter analytics to track results and reach. I’m always current on upcoming industry trends, and have a passion for the entertainment industry. I blog and tweet on a daily basis and I’m well versed in the WordPress CMS as well as SEO and SEM.

· CREATIVE/ART DIRECTOR: I can translate design concepts into highly effective and appealing communication collateral. I understand consistent/effective branding and creative always centers around project objectives.

· BUSINESS OWNER: My small business has an international reach while focusing on excellent business practices, team dynamics, effective leadership skills and efficient scheduling. I meet with clients, present pitches and proposals, handle all accounts receivable and payable including payroll and taxes. I focus on trending media for advertising and use social media to grow client’s client/fan base.

Specialties:

marketing, social media, social networking, wordpress, SEO, SEM, visual design, team dynamics, effective leadership, outstanding customer service and partnership management.

Previous Engagements:

Gradient Overlay, Nashville, TN // FEBRUARY 2007 – PRESENT

“Principal, Lead Creative”: As Principal & Lead Creative I handle the design and administration of the business including content management, project management, client relations, team management & budget management. I focus on the execution of superior creative and use social media to further enhance my client’s brand and client/fan base.

With the use of social media (Twitter, Facebook, Youtube, Email Marketing, etc) I’m able to expand my client’s reach and help them stay relevant.

TobySturgill.com // SEPTEMBER 2005-PRESENT

“Owner, Blogger“: Established in 2005, TobySturgill.com has covered many topics including business, lifestyle, social media, culture, the arts, entertainment, music and inspiration. Originally founded on Blogger, I made the switch to WordPress in 2007 to have more control and to stay relevant in today’s ever-changing online environment. Today the site serves as “basecamp” for all my social media outlets and connections.

Birdsong Creative, Franklin, TN // AUGUST 2007-APRIL 2008

“Graphic Designer”: I was one of two full time graphic designers and worked with clients such as Deepak Chopra & Jack Hanna. I worked directly with clients and oversaw projects from concept to execution as well as collaborated with the Birdsong team on packaging, identities, and marketing collateral for clients in the publishing and entertainment industries.

The People’s Church, Franklin, TN // MAY 2005 – FEBRUARY 2007

“Creative Arts Coordinator/Director, Producer Visual Media”: I updated and maintained numerous databases using Excel and Word, created compelling graphics for multiple services a week, directed and produced emotional and impacting story videos. I was instrumental in the overall planning and programming process of several services a week. This position was both administrative and creative.

Nordstrom, Richmond, Va // SEPTEMBER 2003 – DECEMBER 2004

“Visual Department Team Member”: Prepared for holiday set-up by using the art of visual balance utilizing decorations, table settings, and effective product placement; supervised the creative design of the main entrance of the store, enhancing the overall visual impact for customers entering the store.

Social Media Experience:

Official Tweeter for the 2010 GMA DOVE Awards – Responsible for live coverage and community interaction leading up to the event as well as day-of media coverage including Twitpics, ReTweets, @replys and announcing the winners. This will be the first year Twitter has played such a big part of the event. Click HERE for a debrief of my experience.

Marketing Experience:

Event Marketing Chairman for Three Blind Wines – (an annual fund-raiser to support The Franklin Theatre in Historic Downtown Franklin, TN) This included heavy exposure through Twitter and Facebook as well as all event marketing collateral including the Sponsorship Brochure, print ads, posters and event signage. This year we raised over $19,000 exceeding our goal of $16,000 by 18.75%.

2009-2010 Marketing Chairman for A Vintage Affair – a non-profit group that raises money for women and children of need in Williamson County. This includes all marketing efforts leading up to the events and the design and execution of all event marketing collateral.