the most powerful colors in the world

Posted in branding, business

Here’s a look at the colors of the brands from the top 100 sites in the world.

The web landscape is dominated by a large number of blue brands… but Red occupies a large amount of space as well. What’s driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups… and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Continue Reading

the iPhone at WAL-MART?!

Posted in business

The iPhone is reportedly on its way to Wal-Mart, with store employees telling Bloomberg that the company may begin selling the device this month.

While Wal-Mart – the nation’s largest retailer – would certainly represent a huge distribution channel for the already hot-selling iPhone, one has to wonder if the move would jeopardize part of the mystique surrounding the Apple brand.

Will this be a brand-decimating marriage? Does it cheapen the Apple Brand? What do you think?