how to promote your SM presence offline

Posted by tobysturgill in feature, social media on July 7, 2010

Not sure how to tell customers at your brick-and-mortar stores that you’re also on Facebook, Twitter, and Foursquare? Take a look at these examples at the Flickr group, Signs of Social Media, a gallery of signs that point customers online.

This is a screenshot of the back cover from the latest Crate and Barrel catalog. Note the two signs of social media in the bottom right-hand corner.

It’s amazing how social media is now a part of normal, everyday life. Marketing folks call this “online/offline integration.”

It looks a bit flashy, but it’s TGIFridays in Time Square so they’re on brand.

Greeting folks as they enter Dillard’s in Cincinnati (Glenway/Western Hills)

at Coffee Emporium in downtown Cincinnati

Interesting to see how Oreo pushes people to their Facebook page to engage with the brand. Note it says TELL US vs. FOLLOW US. Subtle but important.

HT: PR Daily

social media in plain english

Posted by tobysturgill in social media on March 25, 2010

The same group that brought us “Twitter in Plain English” now have a video for social media! They do a GREAT job of breaking down what social media is & how it’s effecting big businesses today. Hopefully this clears up any questions as to what all the heck we’re all talking about.

5 brands that “get” social media

Posted by tobysturgill in social media on February 7, 2009

As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 5 companies that have done a phenomenal job of taking advantage of social media platforms.

Read more…

going full circle

Posted by tobysturgill in Uncategorized on November 12, 2008

A while back I synced Twitter to Facebook so my tweets would update my Facebook status. Seemed pretty nice.

Well, today I took it two steps FURTHER! (I know, right?) I added a Twitter widget to my website (See right) AND synced my website to Facebook. So now the good people of the world can ready my blog on Facebook and read my Twitter updates on my website AND Facebook.

The circle is complete!

Snow Patrol App for iPhone

Posted by tobysturgill in Uncategorized on November 10, 2008

Wow. Talk about thinking outside the box. Snow Patrol’s new album “A Hundred Million Suns” now has its own application for iPhone and the iPod Touch. And best of all it’s FREE!

The app houses all of the bands “special features” for the CD like lyrics, behind the scenes videos and links to third party sites: Facebook, myspace, etc.

The technology and creativity on this is what blows my mind. You can zoom in and out of the starfield, tap on an origami star, pinch it to open it and read song lyrics for a particular song. Other origami stars house behind the scenes videos of the band in the studio.

Behold evolution, y’all.

Check it out and download it here!