Well that’s just it. They are two different audiences and I’ve seen a pattern of what gets retweeted on Twitter and what causes conversation on my Facebook profile. Seldom does the same get tweet get equal attention on Facebook and Twitter.

Here is my reasoning for the disconnect:

1) Twitter is business, Facebook is personal. Meaning, I’m looking to gain more networking exposure with people I don’t know via Twitter and create relationships with people I DO know on Facebook. Now, that’s not to say that I can’t create relationships on Twitter, but my focus will be more business-minded, but still have the quirky personality that’s me.

2) I’m tweeting this RSS Feed. Instead of linking Twitter to Facebook, I’ve linked Twitter to this RSS feed, meaning (hopefully, if it all goes according to plan) I’ll be tweeting more about posts that I’ve written in the past. I feel there are some good nuggets nestled within this site and I hope to give them more exposure. Again, Facebook really isn’t the place for that.

3) Multiple posts are acceptable on Twitter; not on Facebook. I have definitely been “that guy” on Facebook and not known. You know the one… the one with four posts in a row that shows up in your News feed. Yeah, unintentionally of course. Twitter allows you to be constantly talking and chattering “in public.” (Although sometimes that can get out of hand too… y’all know who you are ;-) This disconnect will allow me to be more intentional with what I post to Facebook.

Moving forward you can expect more business focused tweets (as well as personal ones too) and more personal Facebook status updates. Oh, and you will see the same post on both occasionally… just not every time.

What are your thoughts? Do you have the two connected? Do you notice a difference in audiences?

How do you use Facebook and Twitter?

This is a screenshot of the back cover from the latest Crate and Barrel catalog. Note the two signs of social media in the bottom right-hand corner.

It’s amazing how social media is now a part of normal, everyday life. Marketing folks call this “online/offline integration.”

It looks a bit flashy, but it’s TGIFridays in Time Square so they’re on brand.

Greeting folks as they enter Dillard’s in Cincinnati (Glenway/Western Hills)

at Coffee Emporium in downtown Cincinnati

Interesting to see how Oreo pushes people to their Facebook page to engage with the brand. Note it says TELL US vs. FOLLOW US. Subtle but important.

HT: PR Daily

#1) Blendtec Blends it on YouTube.

Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.

Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.

Lesson: Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.

#2) Burger King and the Sacrifice Facebook Application

Recently, Burger King has really been pushing the envelope with their marketing. They first started with whoppervirgins.com, then entered the social space with the “sacrifice ten friends” facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers.

Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit.

Lesson: Successful and viral campaigns don’t just test out social media, they jump in it. Pushing the envelope can create the buzz that makes your campaign memorable.

#3) Starbucks Asks for Your Advice

Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.”

The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.

By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.

Lesson: Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign.

Starbucks has also embraced Twitter, you can see their stream at @Starbucks.

#4) Sun Microsystem and the CEO Blog

Want your blog to really make a splash? You could learn a lot from Sun Microsystem’s CEO blog. Jonathan Schwartz’s blog received about 400,000 hits a month (in 2006).

It’s not the number of hits that make his blog a social media success, but the openness on it. Positive and negative comments are allowed, and even the most inane are approved. Transparency from the highest position in a company trickles down and increases trust from consumers.

Lesson: Social media is a culture of transparency and honesty that must be embraced, leading by example is one of the best ways to introduce it to a company. Few things are better than a CEO that blogs or uses twitter.

Sun Microsystems also has a network of blogs, friends on Facebook, friends on Twitter, and their own Twitter account as well.

#5) IBM with Lots of Blogs

When IBM decided they wanted to start using blogs, they didn’t just create one blog, they created an entire network. IBM created a way and allowed their employees to write about their experiences, what they’re working on, or any other topic of choice.

IBM capitalizes on the intelligence of their employees to give consumers insight into what happens behind the scenes. By giving the industry experts they’ve hired a voice, IBM is able to highlight the people behind their products. Users get to see how IBM operates, and are given a direct connection with IBM employees.

Lesson: Having a CEO that blogs is great, but increase the number of blogs and you increase the number of connections. Leveraging your employees to write about what they love conveys the corporate dedication to the industry.

You can also find IBM on Twitter giving updates on events from their calendar.

HT: Mashable

Well, today I took it two steps FURTHER! (I know, right?) I added a Twitter widget to my website (See right) AND synced my website to Facebook. So now the good people of the world can ready my blog on Facebook and read my Twitter updates on my website AND Facebook.

The circle is complete!

Wow. Talk about thinking outside the box. Snow Patrol’s new album “A Hundred Million Suns” now has its own application for iPhone and the iPod Touch. And best of all it’s FREE!

The app houses all of the bands “special features” for the CD like lyrics, behind the scenes videos and links to third party sites: Facebook, myspace, etc.

The technology and creativity on this is what blows my mind. You can zoom in and out of the starfield, tap on an origami star, pinch it to open it and read song lyrics for a particular song. Other origami stars house behind the scenes videos of the band in the studio.

Behold evolution, y’all.

Check it out and download it here!