tweeting for the doves… a debrief
Last night I had the incredible experience of tweeting live for the Dove Awards under their name, @GMCtv. I blew it up.
I was set up in the press room with 60+ media outlets including reporters, camera crews and TV networks. Artists would be introduced to us and then take the platform for pictures and questions. I was able to tweet from my desktop using Tweetdeck allowing me to track everyone’s @replies as well as keyword searches for “#DoveAwards” and “GMA Awards” so I could see what everyone was talking about. In other words: I could see (in real time) when anyone in the Twitterverse used the words “#DoveAwards” or “GMA Awards.” It meant that I could introduce myself (as @GMCtv) and engage them. Most of those people were in the audience and sending out TwitPics of their view of the stage.
That I have the 3GS iPhone meant I could be mobile and have a greater impact covering behind-the-scenes pictures and even a Twitvid of TobyMac’s (@therealTobyMac) dancers on their “down time.” Fans loved it.
I made it a point to engage the GMCtv audience. I asked them questions and wanted to see if anyone had a prediction for an upcoming category.
I was also sure to do a fair share of @replies and ReTweeting (RT).
Being ReTweeted by a company like GMC can be a big deal for people. [It was a big deal for me when EXPRESS (@ExpressLisaG) and Nordstrom (@Nordstrom) both @replied me in the same week.] That kind of interaction only strengthens brand loyalty.
I also tweeted the winners, of course. I was sure to stay on top of this as to be the first one to tweet it.
How is your business using Twitter or another form of social media to strengthen your brand/company? It’s not going away anytime soon and if you haven’t embraced it, then you need to. I’m actually looking to move into a social media role like this full time so if you have a company that’s in need, please contact me!
All in all, it was a great night. I’m thankful for the opportunity and the exposure it created both for GMC and for myself.
But seriously… I want to do this full time so get in touch with me today.
