After getting lost in the “suits” section, I Twittered a tinyurl showing everyone the kind of suits I’d wear to work if I had to wear them. I also announced that Express is now on Twitter with a link to their twitter page.

My initial tweet was this:

If I had to wear a suit to work, this is what I’d choose: http://tinyurl.com/6hhxgb Express is now on Twitter! @ExpressLisaG #express

Seeing their following to followers ratio I didn’t expect to have them follow me. Then about 5 minutes later I get a notice in my inbox that @ExpressLisaG is now following me. Pretty cool, I thought. Then I clicked on their Twitter link and saw this:

@tobysturgill How do I love thee…let me count the ways! Thanks for the shout out!

How about that?! Welcome to the new era of business-to-customer relations.

It’s official. I’ve jumped on the Twitter bandwagon. Follow me at @tobysturgill.

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Twitterrific or Facebook. For SMS, four gateway numbers are currently available: short codes for the United States, Canada, and India, as well as a United Kingdom number for international use. Several third parties offer posting and receiving updates via email.

As of July 2008, over 2,200,000 accounts were registered.

Twitter began as a research and development project inside San Francisco start-up company Obvious in March 2006. It was initially used internally by the company’s employees, and officially launched in October 2006.

The service rapidly gained popularity: In March 2007, it won the 2007 South by Southwest Web Award in the blog category. Jack Dorsey, widely acknowledged as the man behind the concept of Twitter, gave the following playful acceptance speech at SXSW: “We’d like to thank you in 140 characters or less. And we just did!”

In April 2007, Obvious spun off the service as a separate entity under the name Twitter, Inc., with Jack Dorsey as its CEO.

HT: Wikipedia