Well that’s just it. They are two different audiences and I’ve seen a pattern of what gets retweeted on Twitter and what causes conversation on my Facebook profile. Seldom does the same get tweet get equal attention on Facebook and Twitter.

Here is my reasoning for the disconnect:

1) Twitter is business, Facebook is personal. Meaning, I’m looking to gain more networking exposure with people I don’t know via Twitter and create relationships with people I DO know on Facebook. Now, that’s not to say that I can’t create relationships on Twitter, but my focus will be more business-minded, but still have the quirky personality that’s me.

2) I’m tweeting this RSS Feed. Instead of linking Twitter to Facebook, I’ve linked Twitter to this RSS feed, meaning (hopefully, if it all goes according to plan) I’ll be tweeting more about posts that I’ve written in the past. I feel there are some good nuggets nestled within this site and I hope to give them more exposure. Again, Facebook really isn’t the place for that.

3) Multiple posts are acceptable on Twitter; not on Facebook. I have definitely been “that guy” on Facebook and not known. You know the one… the one with four posts in a row that shows up in your News feed. Yeah, unintentionally of course. Twitter allows you to be constantly talking and chattering “in public.” (Although sometimes that can get out of hand too… y’all know who you are ;-) This disconnect will allow me to be more intentional with what I post to Facebook.

Moving forward you can expect more business focused tweets (as well as personal ones too) and more personal Facebook status updates. Oh, and you will see the same post on both occasionally… just not every time.

What are your thoughts? Do you have the two connected? Do you notice a difference in audiences?

How do you use Facebook and Twitter?

This is a screenshot of the back cover from the latest Crate and Barrel catalog. Note the two signs of social media in the bottom right-hand corner.

It’s amazing how social media is now a part of normal, everyday life. Marketing folks call this “online/offline integration.”

It looks a bit flashy, but it’s TGIFridays in Time Square so they’re on brand.

Greeting folks as they enter Dillard’s in Cincinnati (Glenway/Western Hills)

at Coffee Emporium in downtown Cincinnati

Interesting to see how Oreo pushes people to their Facebook page to engage with the brand. Note it says TELL US vs. FOLLOW US. Subtle but important.

HT: PR Daily

and

caught my attention right away. “Wow, that’s a gutsy move on their part” I thought. And for a day or so, I was impressed with the coverage. Here was an oil giant accepting responsibility for their actions, but also making us laugh about it. Still though, it was gutsy and I appreciated that.

Then I found it was a fake account and it all made more sense. The fake site is gaining traction as it has over five times more followers and counting than the real @BP_America account.

And what’s coming from the @BP_America account? Nothing but dull corporate jargon without a glimmer of personality. That’s what attracted me to the fake one: personality.

People connect with people more than they do faceless, nameless entities and corporations. It’s 2010, y’all, and social media has been around long enough that companies should start getting this! Of COURSE @BPGlobalPR is getting more attention. Sure it’s irreverent, but he has the attention because the guy sitting on the other end knows how to engage an audience.

And what about BP? They should be doing a better job at connecting with their people. The fake guy created his own social media campaign called #BPcares and is giving away “Free BPcares t-shirts for only $25 to cover the shipping.” I doubt it’s real, but a GREAT idea!! C’mon, BP. Not only do you have a mess in the Gulf to clean up, but now you’ve allowed some socially savvy tweeter to smear oil on your image as well. You’ve got some catching up to do.

My all-time favorite so far:

And some other tweets from @BPGlobalPR:

I was set up in the press room with 60+ media outlets including reporters, camera crews and TV networks. Artists would be introduced to us and then take the platform for pictures and questions. I was able to tweet from my desktop using Tweetdeck allowing me to track everyone’s @replies as well as keyword searches for “#DoveAwards” and “GMA Awards” so I could see what everyone was talking about. In other words: I could see (in real time) when anyone in the Twitterverse used the words “#DoveAwards” or “GMA Awards.” It meant that I could introduce myself (as @GMCtv) and engage them. Most of those people were in the audience and sending out TwitPics of their view of the stage.

That I have the 3GS iPhone meant I could be mobile and have a greater impact covering behind-the-scenes pictures and even a Twitvid of TobyMac’s (@therealTobyMac) dancers on their “down time.” Fans loved it.

I made it a point to engage the GMCtv audience. I asked them questions and wanted to see if anyone had a prediction for an upcoming category.

I was also sure to do a fair share of @replies and ReTweeting (RT).

Being ReTweeted by a company like GMC can be a big deal for people. [It was a big deal for me when EXPRESS (@ExpressLisaG) and Nordstrom (@Nordstrom) both @replied me in the same week.] That kind of interaction only strengthens brand loyalty.

I also tweeted the winners, of course. I was sure to stay on top of this as to be the first one to tweet it.

How is your business using Twitter or another form of social media to strengthen your brand/company? It’s not going away anytime soon and if you haven’t embraced it, then you need to. I’m actually looking to move into a social media role like this full time so if you have a company that’s in need, please contact me!

All in all, it was a great night. I’m thankful for the opportunity and the exposure it created both for GMC and for myself.

But seriously… I want to do this full time so get in touch with me today.

If you REALLY want someone to RT your message, then insert a “ReTweet” link at the end. You can learn how to do that here.

Why should I be interested in this? Good question. This will allow anyone to be able to RT your tweet regardless of what Twitter Client they’re using. It’s another way to help people who don’t have Twitter apps to RT your message.

This short video will explain how to maximize your tweet by retweeting with tweetsmarter.

After getting lost in the “suits” section, I Twittered a tinyurl showing everyone the kind of suits I’d wear to work if I had to wear them. I also announced that Express is now on Twitter with a link to their twitter page.

My initial tweet was this:

If I had to wear a suit to work, this is what I’d choose: http://tinyurl.com/6hhxgb Express is now on Twitter! @ExpressLisaG #express

Seeing their following to followers ratio I didn’t expect to have them follow me. Then about 5 minutes later I get a notice in my inbox that @ExpressLisaG is now following me. Pretty cool, I thought. Then I clicked on their Twitter link and saw this:

@tobysturgill How do I love thee…let me count the ways! Thanks for the shout out!

How about that?! Welcome to the new era of business-to-customer relations.