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Brand Identity + Packaging Creative Direction
Douglas-smith soap company
Michael and Kevin Douglas-Smith started making soap in their kitchen as a pandemic hobby. They opened an Etsy store called "Cleanse" and couldn't keep it stocked. They had a great product but now needed a great brand identity to set them apart even more... and that's where I came in.
CREATIVE DIRECTION INCLUDED
Simplified Brand/Mark
Simplified Brand/Mark
Simplified Brand/Mark
It's a lot to mention all your things in your logo, so I directed them to adopt this simplified version of their overall Brand ID.
Instead of a dash between their names, I put in a lone star to represent their Texas pride.
Overall Brand ID
Simplified Brand/Mark
Simplified Brand/Mark
They wanted to name the company after themselves which allowed for CLEANSE to now be a product arm along with SOAK and MOISTURIZE.
Reversed Brand/Mark
Simplified Brand/Mark
Reversed Brand/Mark
It looks just a good reversed out.
Packaging Design
New Design Language
Reversed Brand/Mark
They wanted to have an apothecary vibe so their packaging wraps utilize separate boxes with variable information.
New Design Language
New Design Language
New Design Language
Various products need to look and feel at home together; from stamped brown paper packages tied up with strings, to metal tins of your new favorite shave balm, to the business cards they hand out at art festivals.
Packaging Design
New Design Language
New Design Language
Their soaps are so pretty and pieces of art themselves that I didn't want to distract from it with the packaging wraps. Hello, white space!
Packaging Design
Packaging Design
Packaging Design
Keeping it simple means keeping It scalable. I worked with them to find standard-sized packaging solutions that still felt authentic.
Packaging Design
Packaging Design
Packaging Design
No more single-uses. Their shave soap fits perfectly inside this camping mug so you can still get a great shave in the great outdoors.
Packaging Design
Packaging Design
Packaging Design
Their moisturize line is simple and gentle.