Michael and Kevin Douglas-Smith started making soap in their kitchen as a pandemic hobby. They opened an Etsy store called "Cleanse" and couldn't keep it stocked. They had a great product but now needed a great brand identity to set them apart even more... and that's where I came in.
It's a lot to mention all your things in your logo, so I directed them to adopt this simplified version of their overall Brand ID.
Instead of a dash between their names, I put in a lone star to represent their Texas pride.
They wanted to name the company after themselves which allowed for CLEANSE to now be a product arm along with SOAK and MOISTURIZE.
It looks just a good reversed out.
They wanted to have an apothecary vibe so their packaging wraps utilize separate boxes with variable information.
Various products need to look and feel at home together; from stamped brown paper packages tied up with strings, to metal tins of your new favorite shave balm, to the business cards they hand out at art festivals.
Their soaps are so pretty and pieces of art themselves that I didn't want to distract from it with the packaging wraps. Hello, white space!
Keeping it simple means keeping It scalable. I worked with them to find standard-sized packaging solutions that still felt authentic.
No more single-uses. Their shave soap fits perfectly inside this camping mug so you can still get a great shave in the great outdoors.
Their moisturize line is simple and gentle.